As my social issue, I chose to do animal neglect. Animal neglect is cruel and inhumane, no animal should have to go through that. I believe that if you have a pet, you should take responsibility and take care of it. As a result from this advertisement, I hope that people will realize that animal neglect is wrong and maybe even want to get involved and help prevent it. My target audience is animal lovers, teenagers and older. The unique selling proposition is how it looks like the bunny is crying and it unifies the photo with my social issue. The statistic makes people want to change something because 30 million is a lot. My slogan/tagline is "Neglect Has a Long Term Effect." I think that the poster turned out really well, I like the original photograph. I think that the billboard could be a little better by maybe cropping it a little more and have less negative space on the side. The most challenging part of this assignment was probably making them have a negative feel, but I believe that I did well with editing and making the photos unified. Something positive that I've got out of making this ad was learning what looks right and how to make a poster/billboard look appealing to the eye.
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