Tuesday, March 10, 2015

MoMA &Dada

World War I and Dada:

Dada is an abstract form of art, created by artist who were aiming to create different works of art to express their feelings towards the war and life around them.

Marcel Duchamp and the Readymade:

Readymades were manufactured goods, the point was to challenge the thought that artwork was only beautiful if created nicely by an artist instead of just taking a picture of something already pre made. Art can be anything and everything around us, depending on the eye of the person looking at it.


http://www.moma.org/wp/moma_learning/wp-content/uploads/2012/07/Duchamp.-In-advance-of-a-Broken-Arm-295x395.jpg

Chance Creations: Collage, Photomontage, and Assemblage:

Data artists embraced modernity. Their work typically had references to technology, newspapers, films, and advertisements. It was an opportunity of true perception and criticism for the times they were living in. 


http://www.moma.org/learn/moma_learning/themes/dada

Artist Collaboration:

They recreated what art could be by adding chance-based procedures to their work with scissors and glue.

Word Play:

They would cut apart words and glued them together randomly to create a different look in art.


http://3.bp.blogspot.com/-1oYa7jo3CHk/Tv2skAV48vI/AAAAAAAAAow/22I1uI5v5x8/s1600/1920_dada.jpg

Tuesday, February 24, 2015

Questions About Art

1.     What is a work of art?  Describe qualities found in artworks.
A work of art is something that people create, in any shape or form. You can find things such as emotion, ideas, color, and appeal in artwork.

2.     What should an artwork provide to both the maker and the viewer?
Artwork should provide a sense of emotion and appeal to both the maker and viewer.

3.     Why do people make art?
People create art to express themselves, and also to have people relate to their art and how they feel.

4.     Where does one encounter art?
One encounters art everywhere.

5.     What is the role of the artist?

The role of artists is to express themselves through any type of art.

Thursday, February 12, 2015

Social Issue PSA



As my social issue, I chose to do animal neglect. Animal neglect is cruel and inhumane, no animal should have to go through that. I believe that if you have a pet, you should take responsibility and take care of it. As a result from this advertisement, I hope that people will realize that animal neglect is wrong and maybe even want to get involved and help prevent it. My target audience is animal lovers, teenagers and older. The unique selling proposition is how it looks like the bunny is crying and it unifies the photo with my social issue. The statistic makes people want to change something because 30 million is a lot. My slogan/tagline is "Neglect Has a Long Term Effect." I think that the poster turned out really well, I like the original photograph. I think that the billboard could be a little better by maybe cropping it a little more and have less negative space on the side. The most challenging part of this assignment was probably making them have a negative feel, but I believe that I did well with editing and making the photos unified. Something positive that I've got out of making this ad was learning what looks right and how to make a poster/billboard look appealing to the eye.

Friday, January 30, 2015

Photography in Advertising

Ad Analysis:

Target Audience: Ages 16 to 30 who use social media
USP: All the thumbs represent likes on a social media site
Theme: Sadness
Slogan: Be a volunteer. Change a life.
Text/Copy: Liking isn't helping

Target Audience: Ages 21 to 40 who drive under the influence
USP: The punch to the face is representing the impact of the crash
Theme: Fear
Slogan: Stop the Violence
Text/Copy: Don't drink and drive
Target Audience: Ages 18 and up who smoke
USP: The book just ended in the middle kind of relating to what could happen to a smokers life
Theme: Fear
Slogan: For help quitting, call QUITLINE on 0800 00 22 00
Text/Copy: If you smoke, statistically your life will end 15% before it should.
Target Audience: Ages 16 and up who speed
USP: It tells you how many days you could be effected for when you speed a specific speed
Theme: Fear
Slogan: Slower is Better
Text/Copy: 46mph; 46 days in hospital bed

Jab, Jab, Jab, Right Hook:

Must be visually compelling
Don't burden with text
Make it native to the platform
Envoke the right emotions
Include logo
Good use of pop culture
Have a catchy text

2 Sketches:


Shots:



Monday, December 22, 2014

Social Issue Ad Campaign Examples

I think that this picture is very powerful because people think that liking pictures on social media is actually going to help people, when in reality if you want to do something about it, you have to go out and do something about it yourself.

I like the way that they presented this picture because plastic bags kill our animals and this is a unique way of showing it. 

I like this picture because I'm completely against anyone drinking and driving. It shows two cars but it also shows the view of the people and the one being effected from it.

Social Issue Ideas:

justice system/minorities
media spin
dont be a bystander
racism
discrimination
addiction to technology
body image
vegetarians/vegans
bullying/cyberbullying
word choices
poverty
gun control
military=freedoms
gay rights
fitting in/people wanting to be the same
stress of school effects teens
animal cruelty
PTSD
drunk driving
pollution
testing on animals
health issues
school lunches
child abuse
abusive relationships
drugs and alcohol
distractions while driving
pollution
abortion
how animals are treated in zoos and circuses
mental health stigmas
stereotypes
depression
eating disorders
obesity
divorce
have a good attitude
rape
animal adoption
gender identity
identity
peer pressure
sexuality

Project Proposal:

  • Animal Cruelty
  • I chose this issue because too many people mistreat their pets.
  • People should be concerned about this issue because pets are meant to be part of your family, not something you can just throw around and not care about.
  • How can you motivate people to care about this cause?
  • ASPCA, Voices for pets
    • Today, dogfighting has been reported in urban, rural, and suburban settings in a regions of the country.
    • It's estimated that there are 900 to 2,000 new cases every of animal hoarding, with 250,000 animals falling victim.
    • Over 100 million animals are killed in US labs for chemical, food, and cosmetic testing every year.
    • https://www.dosomething.org/facts/11-facts-about-animal-cruelty

Wednesday, December 17, 2014

Photojournalism

Amusing Music from Holy Name Children


     It was a beautiful night for an awesome concert at the Holy Name of Jesus School for the family and friends of the elementary children. Grades kindergarten through fifth all gathered to sing in celebration of the upcoming Christmas.
      The December 4th concert a “Not Such a Silent Night, A Celebration of Christmas”, was held at Holy Name of Jesus School for family and friends of all of the children.
     First grader Bodee Flannery said that he really liked singing at the concert and hanging out with all his friends together one night.
     “We sang ‘Mary had a Baby’ and I like that song, I think everyone else did too.”
After the acting and singing of all the students, both children and parents were ready to head home by eight pm.
     “The show was very good, and it was awesome to see my son singing. It was just a hassle getting out,” said father, Bill Flannery.
Children enjoyed acting and singing for friends and families, as they were all interested in their loved ones’ performances.
“We did really good,” said Bodee Flannery after the show.

Pamphlet of the "Not Such a Silent Night, A Celebration of Christmas!" concert by Holy Name of Jesus School.


Mrs. Shurmire's first grade class joins together to sing 'Mary had a baby.


Students of all different grades at the Holy Name of Jesus School act out the birth of Jesus in celebration of Christmas and his birthday.

With the instructions of the orchestra teacher, they come together to play a festive holiday song.

On the stage of the school, 5th grade student patiently waits for the show to be over.

After the concert on Thursday, December 4th, family and friends rush around to find their children and get out before the traffic.



Thursday, December 11, 2014

Photojournalism

The American Teenager Project:

The American Teenager project aims to get people to appreciate young adults in our community and have empathy towards the struggles of adolescence. They believe that young people have a lot to offer to shape our futures for the better. They work towards a society in which young adults advocate for each other and all people's rights. Robin Bowman is a freelance photojournalist specializing in portrait and documentary photography. She's a photographer acting as witness to the human condition in crisis and its aftermath. She's been all over the world and has been featured in many international publications. All of her work is of young adults where they're usually not smiling, they're all in black and white to create a depressing mood to create a theme within the photos. She's taking photos of all of these young adults and is writing stories about their lives to document all of the challenges that they go through. Traditional photojournalism has one focus typically on an event or something happening in the community, but this is a full, all around the world project of photojournalism.




PennLive:

Attendees at vigil in Lancaster "unsurprised in aftermath of Ferguson decision by Debbie Truong:
http://www.pennlive.com/midstate/index.ssf/2014/11/attendees_at_vigil_in_lancaste.html#incart_big-photo


A. Protesters are vandalizing, robbing places, and filling the streets with signs held in protest to racism in reaction to the Grand Jury announcing that they would not indict officer Darren Wilson for shooting 18 year old, Michael Brown who was unarmed.

B. I like that the photos are of everything going on with the police officers guarding places to the protestors in the street vandalizing and robbing. The article tells you exactly what happened with quotes of things that people actually said to help you have a better connection of how those people actually feel.

Processing the News:

This article is talking about how some people edit and process their photos too much and others are claiming that the viewer of the photos can't even trust what they're seeing anymore or the photographers taking them because things can be altered in photos to make them appear different than what it actually is. Which meant no excessive lightening, darkening, or blurring of an image to mislead the viewer. A man edited a colleague's video camera out of a photo of a Syrian opposition fighter during a battle and ended up being told they would remove his pictures from being viewed in archives but ended up helping win a Pulitzer prize. Something that I could take from this article to benefit my final project is don't edit your photos too much and keep it simple and the way it was taken.

Student Yearbook Guide:

Reporting
1.     Good Reporters
a. Look and listen for their readers
b. Always look for specific information that is new or different
c. Seek out a individuals with a variety of viewpoints to tell a complete story
d. Ask who, what, when, where, why, and how questions
2.     Research
a. Research helps reporters understand their stories    
b. Previously published material is a place to start researching a story
c. Primary sources provide background and material that may become part of a story
3.     Interviews
a. The better the questions, the better the answers      
b. Active listening produces the best results      
c. Good notes contain direct quotes and facts      

Writing          
1.     Notes
a. A writer uses questions to help focus the story      
b. If the notes seem incomplete, there is more reporting to do      
c. Organizing notes helps with decisions about content      
2.     Stories
a. The best feature stories put information in a human context.      
                                               i.     Lead – Opening sentence or paragraph that introduces the story, sets the tone and angle and piques reader interest
                                             ii.     Quotes –Word-for-word statements from sources show a reaction to an explanation for an interpretation of an activity, event or issue. Quotes with full attributions add voices and human interest to the story.
                                            iii.     Transitions – These details give context to quotes and make them more meaningful. transition paragraphs inform readers and help them understand what sources are talking about. A transitional paragraph also prepares the reader for the next quote.
                                            iv.     Conclusion – The final sentence or paragraph ties the end of the story back to the lead; it gives a story a sense of completeness. A story should end with a strong point or quote, not with an editorial comment from the writer.
b. Quick reads offer an alternative to features      
3.     Good Writing
a. Good copy depends on an angle and a substance   
b. Good copy seems tightly written and lively      
c. Good copy uses alternative elements   
d. Good copy seems fresh and original     
Read the article by Mallory Summers & see all the components working together

Writing effective headlines requires creativity, effort, and attention to details
What can you take from this page to help in writing creative headlines?
Make sure it's present tense, use strong, active verbs, and use specific, descriptive nouns.
Describe the 3-step process to writing dynamic headlines
1. List 10 to 15 keywords that describe and relate to the topic   
2. Form the list of key words and then brainstorm rhyming words     
3. Using the list of words craft words and phrases that creatively capture the story     

Captions                        
1.     Content
a. Captions should do more than state the obvious      
b. Captions answer readers' questions about a photo      
c. Caption writing requires reporting      
d. Direct quotes from individuals in the photo add depth      
2.     Describe the 3-step process to writing captions
a. Answer who, what, when, where, why, and how questions      
b. Create a connection by brainstorming a list of attention grabbing words that come to mind when looking at the photo     
c. Summary caption: write a detailed sentence in present tense describing the action in the photo
   Expanded caption: write a second sentence providing details not obvious in the photo, emphasizing the how and why

Photography
We will be discussing this section in class