Exquisite Corpse

This image was acquired by folding a paper into four different parts and passed around in a group to draw their own part. This relates to surrealism because we didn't know what the other person before us was drawing and we added on to it using our unconscious mind.

Dada Studio Experimentation

MoMA &Dada

World War I and Dada:

Dada is an abstract form of art, created by artist who were aiming to create different works of art to express their feelings towards the war and life around them.

Marcel Duchamp and the Readymade:

Readymades were manufactured goods, the point was to challenge the thought that artwork was only beautiful if created nicely by an artist instead of just taking a picture of something already pre made. Art can be anything and everything around us, depending on the eye of the person looking at it.

http://www.moma.org/wp/moma_learning/wp-content/uploads/2012/07/Duchamp.-In-advance-of-a-Broken-Arm-295x395.jpg

Chance Creations: Collage, Photomontage, and Assemblage:

Data artists embraced modernity. Their work typically had references to technology, newspapers, films, and advertisements. It was an opportunity of true perception and criticism for the times they were living in. 

http://www.moma.org/learn/moma_learning/themes/dada

Artist Collaboration:

They recreated what art could be by adding chance-based procedures to their work with scissors and glue.

Word Play:

They would cut apart words and glued them together randomly to create a different look in art.

http://3.bp.blogspot.com/-1oYa7jo3CHk/Tv2skAV48vI/AAAAAAAAAow/22I1uI5v5x8/s1600/1920_dada.jpg

Questions About Art

1.     What is a work of art?  Describe qualities found in artworks.

A work of art is something that people create, in any shape or form. You can find things such as emotion, ideas, color, and appeal in artwork.

2.     What should an artwork provide to both the maker and the viewer?

Artwork should provide a sense of emotion and appeal to both the maker and viewer.

3.     Why do people make art?

People create art to express themselves, and also to have people relate to their art and how they feel.

4.     Where does one encounter art?

One encounters art everywhere.

5.     What is the role of the artist?

The role of artists is to express themselves through any type of art.

Social Issue PSA

As my social issue, I chose to do animal neglect. Animal neglect is cruel and inhumane, no animal should have to go through that. I believe that if you have a pet, you should take responsibility and take care of it. As a result from this advertisement, I hope that people will realize that animal neglect is wrong and maybe even want to get involved and help prevent it. My target audience is animal lovers, teenagers and older. The unique selling proposition is how it looks like the bunny is crying and it unifies the photo with my social issue. The statistic makes people want to change something because 30 million is a lot. My slogan/tagline is "Neglect Has a Long Term Effect." I think that the poster turned out really well, I like the original photograph. I think that the billboard could be a little better by maybe cropping it a little more and have less negative space on the side. The most challenging part of this assignment was probably making them have a negative feel, but I believe that I did well with editing and making the photos unified. Something positive that I've got out of making this ad was learning what looks right and how to make a poster/billboard look appealing to the eye.

Photography in Advertising

Ad Analysis:

Target Audience: Ages 16 to 30 who use social media

USP: All the thumbs represent likes on a social media site

Theme: Sadness

Slogan: Be a volunteer. Change a life.

Text/Copy: Liking isn't helping

Target Audience: Ages 21 to 40 who drive under the influence

USP: The punch to the face is representing the impact of the crash

Theme: Fear

Slogan: Stop the Violence

Text/Copy: Don't drink and drive

Target Audience: Ages 18 and up who smoke

USP: The book just ended in the middle kind of relating to what could happen to a smokers life

Theme: Fear

Slogan: For help quitting, call QUITLINE on 0800 00 22 00

Text/Copy: If you smoke, statistically your life will end 15% before it should.

Target Audience: Ages 16 and up who speed

USP: It tells you how many days you could be effected for when you speed a specific speed

Theme: Fear

Slogan: Slower is Better

Text/Copy: 46mph; 46 days in hospital bed

Jab, Jab, Jab, Right Hook:

Must be visually compelling

Don't burden with text

Make it native to the platform

Envoke the right emotions

Include logo

Good use of pop culture

Have a catchy text

2 Sketches:

Shots:

Social Issue Ad Campaign Examples

I think that this picture is very powerful because people think that liking pictures on social media is actually going to help people, when in reality if you want to do something about it, you have to go out and do something about it yourself.

I like the way that they presented this picture because plastic bags kill our animals and this is a unique way of showing it. 

I like this picture because I'm completely against anyone drinking and driving. It shows two cars but it also shows the view of the people and the one being effected from it.

Social Issue Ideas:

justice system/minorities

media spin
dont be a bystander
racism
discrimination
addiction to technology
body image
vegetarians/vegans
bullying/cyberbullying
word choices
poverty
gun control
military=freedoms
gay rights
fitting in/people wanting to be the same
stress of school effects teens
animal cruelty
PTSD
drunk driving
pollution
testing on animals
health issues
school lunches
child abuse
abusive relationships
drugs and alcohol
distractions while driving
pollution
abortion
how animals are treated in zoos and circuses
mental health stigmas
stereotypes
depression
eating disorders
obesity
divorce
have a good attitude
rape
animal adoption
gender identity
identity
peer pressure
sexuality

Project Proposal:

• Animal Cruelty

• I chose this issue because too many people mistreat their pets.
• People should be concerned about this issue because pets are meant to be part of your family, not something you can just throw around and not care about.
• How can you motivate people to care about this cause?
• ASPCA, Voices for pets
• Today, dogfighting has been reported in urban, rural, and suburban settings in a regions of the country.
• It's estimated that there are 900 to 2,000 new cases every of animal hoarding, with 250,000 animals falling victim.
• Over 100 million animals are killed in US labs for chemical, food, and cosmetic testing every year.
• https://www.dosomething.org/facts/11-facts-about-animal-cruelty